![]() Community Health and Economic Prosperity (CHEP) plus icon.Policy Resources and Training plus icon.Archived Updates for Rural Health Partners, Stakeholders, and Communities on the 2019 Coronavirus Disease Response.Performance and Evaluation Office (PEO) Leadership plus icon.Performance and Evaluation Office plus icon.Patient-Centered Health Risk Assessments plus icon.HI-5 Stories from Public Health Innovators.HI-5 14 Evidence-Based Community-Wide Interventions Slides.Policy and Economic Research and Analysis.Policy Analysis and Engagement Office plus icon.PDF Version – Steps for Writing Briefs Infographic pdf icon Format your brief. Finally, your brief should be concise, compelling, and visually appealing to your audience.Be clear about what the evidence might mean (as it relates to the issue at hand) but also what it might not mean (if relevant), and frame the evidence in a way that is accurate and easy for the audience to understand. Include considerations for the key audience. ![]() Make sure words and visual aids convey the same message and reinforce each other. Simple, well-designed visual aids help people easily and quickly grasp information. Photographs, graphs, and infographics are visual aids. Include at least one visual aid that conveys or supports the main message.Review the CDC Clear Communication Index for other tips on communicating clearly with your intended audiences.Lists with more than seven items should be broken into sub-lists. Use bulleted or numbered lists to break up text in the body of the material and make information easier to scan and read.Use headings to organize and label chunks.A chunk should be only one idea that people can connect to other, related ideas. A “chunk” is the amount of words or numbers people can hold in their short-term memory and group with other words or numbers.Organize information into chunks with headings.Avoid using jargon or technical terms unless absolutely necessary. Define and explain terms that may be unfamiliar to your audience.Develop content for the type of brief you want to create.Determine your purpose and make sure your material contains one obvious main message.Review data or, when possible, gather new data through formative research. In order to translate the evidence in a way that is easy to understand, get to know your audience. Potential audiences may be those who inform policy at the federal, state, or local level federal, state, local, or nongovernmental decision makers or other stakeholders. When you’re ready to start developing your brief, consider the following steps. ![]() A policy impact brief is appropriate when evaluations and evidence exist on the health or economic impact of the policy.ĭownload icon Download Image Steps for Writing Briefs Infographic Text
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